I was heartbroken for days by the news about a missing girl in Iowa. Even though I have completely eliminated all kinds of negative sources of information from my life,...
September 4, 2018 | Music Business
Did you know that as an individual, a group of multiple individuals, a corporation/organization, or world enterprise, can make thousands, if not millions of dollars in the worldwide music business....
August 21, 2018 | Music Marketing
What is a Persona or Fan Avatar? A Persona or Fan Avatar is a fictional, generalized character that represents your ideal raving fan. It will help you understand the motivating beliefs,...
August 21, 2018 | Music Marketing
I have seen many musicians taking either one of the following routes to create and market their music: 1. Create a song (a product) and then find the audience that...
