“Understanding deeply to the core your True Fan, will impact literally every aspect of your music marketing and sales strategies and all the processes it entails.”

These processes include:

• Your Music Creation: What kind of music your audience is searching for? What type of music your fan will connect with? What kind of music they seeks to heal their emotional points?

• Your Content Marketing: What music videos and promo videos you create, what album and single cover you create, what social post you create, what should you create to attract and convert to them into a loyal fan?

• Which Paid Traffic Platform to use: Which platform your ideal fans uses, where you should buy traffic from, and what targeting options should you use?

• Your Advertising and Promotion Copywriting: What kind of copy will you use in your advertising, email marketing, press releases, magazine reviews, website, merch store, etc., that compels your fan to buy all your music and every product you release.

• Your Audience List: Which fan will receive which specific marketing campaign.

And these are just a few.

Remember: This is the person who buys all your albums, follows you to all your concerts, purchase all your merch, is in your VIP list, pays your fan club membership, buys all your pre-sells before they release, so it pays off to understand who they are and present them with a message that moves them to action.

How to get started?

To get started creating your Dream Raving Fan Avatar:

1. Start with one and then add more as you define your fans
2. Make at least 3-5 Fan Avatars
3. You’ll need to survey, observe very closely or have conversations with your fans in order to accurately flesh them out.
4. Your fan avatar is a hypothetical character, but it doesn’t mean that the information is hypothetical. Make educated guesses where you don’t have any data but add to it as you dive deeper into your reserach.

Review your fan avatars on a regular basis to make sure that your music and marketing
efforts are directed to connecting with their emotions, fulfilling their needs and desires.

Return to Part 1 of 2 of this Creating your Dream Raving Fan Series.

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Let’s do this!

Rock on!
Love, Mia

P.S. and don’t forget – you are now a TrendCulprit!