Music Marketing Alternative™
for the Rebel Musician-Entrepreneur

Digital Marketing | Merch DevelopmentEvent Marketing | Ecommerce MerchandisingMusic Video Production | Website Development
EST. 2012

MUSIC MARKETING WITH GENUINE VALUE IN ADVANCED

We are a global team of ridiculously cool full-stack marketers and creative artists ran by a head eCommerce Merchandising Certified Global Business Professional and Certified Digital Marketing Strategist dedicated to the core digital marketing competencies: Content Marketing, Email Marketing, Social Media Marketing, Community Management, Digital Advertising, Data & Optimization, and Search Marketing. Our Digital Marketing Mastery and eCommerce Certifications is our competitive edge, and the pathway to the development of our proprietary Music Marketing Alternative™ (our T-shaped marketing services signature) designed to provide music marketing with genuine value in advanced designated for the music marketing campaigns of Live Performing Music Artists, Touring Musicians and Musician-Entrepreneurs of Rock, Reggae, Reggaetón, Salsa, Indie and World Music.

Digital Marketing     /      Ecommerce Merchandising     /     Website Development      /     Event Marketing      /     Music Video Production   /     Merch Development
95
CONTENT
92
MERCH
98
SOCIAL MEDIA
91
EMAIL

What is
Music Marketing Alternative™

THE INTEGRATION OF T-SHAPED MARKETING, NON-TRADITIONAL MUSIC MARKETING, AND YOUR GENIUS-LIST, TO HELP YOU BUILD LOYALTY, IMPACT AND CONTRIBUTION WITH YOUR MUSIC FOR THE WORLD.

Marketing is the process of planning and executing the development of pricing, placing, and promotion of goods, ideas, or services to satisfy the needs and wants of consumers. Music Marketing Alternative™ integrates highly-targeted proven frameworks, non-traditional music marketing, and tested, proven strategies developed by the best in the industry, with your visionary purpose-driven passions, talents, values and destiny, broadening every other traditional music marketing and digital marketing discipline or tactic.

The groundwork of Music Marketing Alternative™ resides on our Fan Value Journey, which is the master template upon which everything is built and the strategic foundation of everything we do. It stands out among the crowd because it is designed as a step-by-step process for attracting, converting, building loyalty and keeping your best fans. There are no gurus, no hacks,

and no tricks…. Just providing genuine value in advanced under a multicultural vision. Our T-shaped marketers have a competitive edge because they combine the strengths of generalists and specialists, in addition to our internationally recognized certifications in digital strategy entailing the most comprehensive digital marketing and ecommerce training in the industry today taught by world-class instructors.

Our real marketers leverage the tools and channels to identify the digital markets and media that work best for your music business, to predict and profit from creating awareness and leads, driving sales, and managing referrals; increasing audience engagement, and converting anonymous visitors into loyal fans, while creating an impact and contribution in the world.

HOW WE CREATE THE SERVICES
FOR DEVELOPING YOUR
CONSCIOUS MUSIC BUSINESS™

WE FOCUS

We believe in saying no to thousands of projects, so we can really focus on the few that are truly important and meaningful to you.

THE TEAM

We are ridiculously cool to work with. We bring to the table the flavor of different rhythms from our musical backgrounds and the spice of our multicultural natures.

MULTI-LANGUAGE

Our creative team is located all over the world. English, Spanish or any language needed, there is someone in our team to make it happen for you.

THE LONG RUN

We build, nurture and develop long term relationships keeping long term in mind. Every project we create, we do it with the future on sight as our basis.

WE LOOK ON THE POSITIVE SIDE, EMPHASIZING STRENGTHS AND SUCCESSES WHILE MINIMIZING LIMITATIONS.

DIGITAL MARKETING SUITE

Saxophone buttons close-up digital marketing section services

T-SHAPED DIGITAL MARKETING

Man playing saxophone digital marketing section services

CONTENT MARKETING

Drum and drumsticks set air view digital marketing section services

SOCIAL MEDIA MARKETING

Trumpet buttons close-up digital marketing section services

FAN ACQUISITION
(PAID TRAFFIC)

Drum set metal plate digital marketing section services

SEARCH MARKETING (SEO)

Conga drum top from side view digital marketing section services

EMAIL MARKETING
(LEGACY & FAN REVIVAL)

WE ARE ABLE TO TAKE CHARGE OF A PROJECT, EVEN IN MID-STREAM, AND WORK HARD TO MAKE IT A SUCCESS.

MUSIC MARKETING PRO SUITE

Man playing saxophone integrated marketing section service
SHOW PRICING & PROMO KIT
Classic guitar chords marketing section service
MUSIC PUBLICITY STRATEGY
Tambourine music instrument integrated marketing section service
MUSIC VIDEO PRODUCTION
Drum set on stage integrated marketing section service
COMMUNITY MANAGEMENT
Music Marketing Strategies      /      Conscious Merch Development      /      Music Ecommerce Merchandising
312COURSES
280PROGRAMS
167BADGES
354WORKSHOPS

WE SHOW A NEED TO BE RESPONSIVE AND TO MOVE QUICKLY TO MAXIMIZE RESULTS.

WEBSITE DEVELOPMENT SUITE

Electric guitar standing development section services
KICKSTART
WEBSITE DEVELOPMENT
Man playing conga drum development section services
MID-LEVEL
WEBSITE DEVELOPMENT
Man playing electric guitar development section services
ROCKSTAR
WEBSITE DEVELOPMENT
Man playing drum set website development section services
SUPERSTAR
WEBSITE DEVELOPMENT

WE PERSUADE OTHERS BY BEING THE PACE-SETTERS IN FINDING SOLUTIONS TO PROBLEMS.

ECOMMERCE MERCHANDISING SUITE

Band playing accordion and balalaika guitar ecommerce merchandising section services

CONSCIOUS MERCH DEVELOPMENT

Tambourine with flutes on top ecommerce merchandising section services

LAUNCH + SCALE YOUR MERCH STORE

Trombone and violin together ecommerce merchandising section services

INDIE INCOME ON AMAZON

Tuba close-up view of tubes ecommerce merchandising section services

RAVING FAN LIST BUILDING

Drum set from air view ecommerce merchandising section services

FAN VALUE OPTIMIZATION
(CONVERSION FUNNEL)

Light color violin in the shadows ecommerce merchandising section services

ECOMMERCE MARKETING

WE ARE MOTIVATED TO BRING A FUTURE-ORIENTED AWARENESS TO PROBLEMS AND SOLUTIONS.

EVENT MARKETING SUITE

Beige guitar paint event marketing section services

AUDIENCE IN 90. EVENT PRODUCTION

Trombone lamp in wall event marketing section services

OUT OF CONTROL MUSIC TOURS

Gold and purple trumpets event marketing section services

OUT OF CONTROL MUSIC EVENTS

WE SHOW A CONFIDENT ATTITUDE AND A FORCEFUL DETERMINATION TO SUCCEED.

Music Marketing Alternative™      /      Conscious Music Business™      /      Music Business Evolved™

WE HAVE THE ABILITY TO MOTIVATE OTHERS ON THE TEAM, INSTILL A HIGHER SENSE OF URGENCY, AND HELP GET OUR PROJECTS DONE ON TIME AND BUDGET.

SIX REASONS TO WORK TOGETHER

01
RELATIONS

TrendCulprit engages in long term-global partnerships, affiliations, business relationships and collaborations with digital media creative artists and music industry professionals of multiple cultural influences and international backgrounds who share our same passion for music.

02
APPROACH

Our doors are open to assist, guide, explore, and provide music business services to bands, music artists, musicians, music managers, industry executives, promoters and producers as well. We also welcome collaboration propositions and business affiliations proposals.

03
SCOPE

Our business geographic outreach includes the United States, Puerto Rico, Europe, Asia and Latin America, thereby supporting global expansion, job opportunities, and international exposition, increasing multicultural awareness and contributing to the worldwide economy.

04
PASSION

Our team, affiliates and collaborators are not only hand-picked based on a set of skills and values, but by their ability to put in their hearts and passion in music and what they do. It is a requisite to work with us.

05
INTEGRITY

It’s all about providing integral value to musicians, our creative team, and audiences alike. Either through our personal touch, transparency or our honesty when guiding you to only those services that you really need at a specific time.

06
VALUES

We stand for mission, purpose, vision, passion and contribution, while we won’t stand for disrespect, oppression and abuse of power, within our relationships with musicians, our team, and the audiences we build.

Man standing playing the Banjo
WE LOVE MUSIC

We get you. Music lives in our blood, too. We are musicians and dancers ourselves. We wake up to music every single day, while we look forward to listening to new music all day long.

Man with drum sticks playing the drums
WE LOVE CULTURES

Ninety-five percent of the coolest world population is out there craving new forms of expressions through music. This is why we want to get them to you. Think about that.

Man standing playing the electric guitar
WE LOVE INNOVATION

We embrace change, we appreciate innovation and the tools new technology provides us for expressing ourselves. Why not use our leading-edge creativity on fearless plans?

ARE YOU READY TO GET STARTED?

Let's do this